Research Paper: New Supervisory Skills Your research paper is based on the following scenario: You have just taken over as a Shift Supervisor at Fast Fleet Shoes Manufacturing and have a team of 30 under you. Your educational and training level is exactly what you...
Initial Interviewee Information for the Marketer Interview Assignment By the due date, submit the (a) name, (b) title, (c) organization, and (d) LinkedIn URL (as an active hyperlink) for at least 5 marketing professionals who you would like to interview, rank ordered...
Objective: The goal of this assignment is to help you understand and apply the concept of market segmentation by analyzing the target market characteristics of a brand of your choice. Use at least 2 market research resources to help you gather information and fill out...
Imagine you are launching a new product and need to develop an integrated marketing communication plan. What key elements would you include to ensure a cohesive and effective message across all channels (e.g., social media, PR, advertising, events)? How would you...
Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product: -Explain potential ethical issues...
Choose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple international markets. Research how the chosen organization distributes its products across different markets. Consider both physical (retail, wholesale) and...
