Develop a social media marketing plan for a consumer packaged good or service. Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products.
· Write an executive summary (50 – 100 words).
· Identify your target market and the product (good/service) that you would like to market.
· Analyze the environment (economic, social, technological, legal, political).
· Analyze the competition.
· Choose the social media platform(s) that will be used.
· Develop content for the social media platforms.
· Schedule implementation of plans.
· Decide on metrics to measure success.
· Provide any relevant appendices.
Submission Instructions:
· The submission is to be clear and concise, and students will lose points for improper grammar, punctuation, and spelling.
· The paper is to be a minimum of 2,600 words in length (typed, double-spaced, 12-point font), excluding the title, abstract, and reference pages.
· Minimum 8 references. Must cite in-text.