A local coffee shop, Daily Brew Café, wants to understand why some customers are dissatisfied and how to improve its service. Develop a sampling plan to gather customer feedback.
1. Population: Define the group of customers to survey.
2. Sampling Method: Choose a method (e.g., random, stratified, or convenience sampling) and justify your choice.
3. Sampling Frame: Identify how to select participants (e.g., loyalty program members, specific time of visit).
4. Sample Size: Determine the number of customers to survey for reliable data.
5. Data Collection: Describe tools (e.g., surveys or interviews) and 3-4 sample questions (e.g., “How would you rate the quality of service?”).
6. Bias and Limitations: Address potential biases and how to minimize them.
Write a 3 page essay in APA format with at least 3 references, such as textbooks or academic articles related to marketing research.